Most owners do not get burned by the headline rate. They get burned by the add-ons nobody mentioned: marked-up maintenance, a leasing fee that quietly equals a full month of rent, renewal fees, and inspection charges. Here is how I structure it instead.
What you pay
A monthly management fee on collected rent, and a one-time leasing fee when I place a qualified tenant. Your exact rate depends on the property, the number of units, and the level of service — and I put it in writing in your free rental analysis so there are no surprises. Placeholder for your quoted rate: a management fee of [ __% ] of collected rent and a leasing fee of [ __ ].
What's included
Pricing on current comps, marketing and showings, Florida-compliant screening, lease drafting and enforcement, rent collection, maintenance coordination, and clear monthly statements with everything itemized.
What's not
The actual cost of repairs (you approve anything over an agreed threshold), and pass-through costs like county registration where it applies. I tell you about these up front, in plain numbers.
Want your real figures? Run a free rental analysis, or read how property management is priced in Florida generally.