What actually drives ROI here: the price-to-rent ratio, the insurance quote on that specific address, property taxes after the non-homestead reset, realistic vacancy, and steady tenant demand. A great-looking cap rate that ignores Florida insurance is not a real number.
The markets that tend to work
South of the metro, Kissimmee and Poinciana in Osceola offer lower entry prices and newer inventory with strong rental demand. In Volusia, Deltona and Deland pair affordability with a college-town tenant base. In Lake, Leesburg and parts of Clermont balance price and growth. Seminole's Sanford draws renters who want Orlando access without Orlando prices. Each trades off differently on entry cost versus appreciation.
How I rank them
I run each candidate the same way: real rent on current comps, a real insurance quote, taxes after reset, vacancy, and management — then compare cap rate and cash-on-cash side by side. The ranked table below is maintained with live figures. [ ROI ranking table — median price, median rent, gross yield, and insurance estimate by city — updated from current data. ]
Have a specific property in mind? Run the Investment Property Check and I will show you the math before you wire a deposit.